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Vail Resorts lift revenue flat despite a drop in skier visits

A snowboarder and a skier ride the Rip’s Ride lift while a snow making gun roars at the Breckenridge Ski resort on Nov. 23. (Andy Cross, The Denver Post)

Season-to-date lift-ticket revenue at Vail Resorts’ North American properties stayed relatively the same this season compared to the same period last season despite skier visits dropping 7.8%, according to the company.

On Friday, Vail Resorts released interim data for its North American ski resorts and areas from the beginning of the season through Jan. 5.

This year’s lift-ticket revenue, which was up 0.4%, includes an allocated portion of season pass revenue, which increased this ski season compared to last.

Other points of interest:

  • Season-to-date ski school revenue was up 2% compared to the same period last season
  • Season-to-date dining revenue was down 3.6% compared to the same period last season
  • Retail and rental revenue was down 1.8% compared to the same period last season

In a media statement, CEO Rob Katz said this season got off to a slower start compared to last year because of weaker snow conditions, which led to fewer skier visits in the pre-holiday period through Dec. 19. But visits picked up at its properties during the holiday period from Dec. 20 to Jan. 5, with the exception of Whistler Blackcomb in Canada and Stevens Pass in Washington state.

Vail Resorts operates 37 mountain resorts and regional ski areas, including Vail, Beaver Creek, Breckenridge, Keystone and Crested Butte.

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