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Trump and Bloomberg trade insults ahead of Democratic debate – live | US news

The effort, which could cost millions of dollars, is launching ahead of California’s March 3 primary and could later be deployed nationwide, according to people familiar with the matter and documents reviewed by The Wall Street Journal. It is one of the most unorthodox yet by the heavy-spending billionaire and blurs the lines between traditional campaign organizing and the distribution of sponsored content.

Most campaigns encourage their supporters to post on social media about their candidates, but paying them at this scale to express support on their personal accounts is unusual, experts say. …

To staff the effort, the campaign is hiring more than 500 ‘deputy digital organizers’ to work 20 to 30 hours a week and receive $2,500 a month, the documents show. In exchange, those workers are expected to promote Mr. Bloomberg to everyone in their phones’ contacts by text each week and make social-media posts supporting him daily, the documents show.

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